“Classical music nowadays often feels pushed into a corner of the loft, hidden behind old telephones, typewriters and the tricycle, and yet it possesses a magical, timeless quality that can speak to everybody.”
Viktor wants to change the face of classical music. If you ask Viktor why, he’ll easily be able to give you a rundown of the benefits of classical music, what it means to him and how he believes it can reach more people than it currently does.
Getting people’s attention, however, is so much more challenging today. Not only do you need to have the talent, but you need to find innovative ways to cut through and speak to the people who are either already interested in classical music or who ‘could’ be interested in classical music (the people who Viktor really wants to speak to). I think for a lot of musicians, this can be a really daunting task as they are more interested in creating and performing their art than they are trying to sell it. For other genre artists – such as pop or rock – it’s arguably easier to reach more people, whereas a classical artist has to re-invent a genre of music that has been with us for hundreds of years. It can sometimes be like trying to convince people why they need shoes for new reasons than why they already know and think they need shoes.
As part of Viktor’s mission to transform how classical music is received, he has embarked on a new way to get people involved in his music. He recently recorded his second CD, and this time, he has reached out to the webosphere to participate by helping with funding his project. He started a Kickstarter campaign and it was through this that he was able to get full funding for the CD design, marketing and duplication of his CDs. I have also been working with Viktor and Danilo (who you’ve already met here on koda|moda) to create some of the branding. This kind of project is a bit of a new territory for us all but I’m so excited to see how Viktor’s passion is leading his journey and to see how this approach will give classical music a new injection of life.
I think if you ask a lot of people about classical music, they’ll probably say something along the lines of it being boring or dull. To Viktor, classical music is about communicating love, joy and a story that can hit you at so many different emotional and intellectual levels. When Viktor and I chatted about how he wants to accomplish reaching more people with his music, we discussed that in order for it to transform how people receive classical music (and in his case, piano), there needs to be some education involved in describing the pieces and the composers in a bite-size and approachable manner. This is something he plans to integrate with his future projects, whether that is through youtube clips or voice tracks to accompany his recorded pieces in effort to to give everybody the chance to become more acquainted with the music (something which may have limited their interest in the genre before).
On Viktor’s Kickstarter page, Viktor had to say this about classical music and his vision:
“Classical music nowadays often feels pushed into a corner of the loft, hidden behind old telephones, typewriters and the tricycle and yet it possesses a magical, timeless quality that can speak to everybody. This project is here as the start of a vision to make the magical world of classical music open to all, regardless of how much or little prior knowledge they have about it. I am inviting you to join with me in this mission to bring our musical heritage to a new generation, so that millions can continue to discover what magnificent depths and emotional power this music holds.”
I look forward to see how Viktor’s passion inlays his vision to communicate and share classical music with a broader range of people.
Be on the lookout for his new CD …you never know, you may find yourself seeing a new side to classical music that you haven’t seen before :).
For more information about Viktor:
YouTube Channel: www.youtube.com/user/vbijelovic
iTunes Link to Previous CD: https://itunes.apple.com/gb/album/chopin-and-liszt/id404011491